Salesforce Shield Additional Capabilities

Salesforce Shield Additional Capabilities

Change Data Capture Continuing from our previous blogs on Salesforce Shield Encryption, another feature includes Change Data Capture, which enables you to track and capture changes to your Salesforce data in near real-time. You can use Change Data Capture to integrate...
Salesforce Flow – Record Those Sent Emails!

Salesforce Flow – Record Those Sent Emails!

An important mantra for any organization that wants to utilize its CRM effectively is: If it’s not recorded in the CRM, it didn’t happen! All essential communications and customer emails must be recorded against the customer record for future reference....
Why Do I Need a B2C Platform?

Why Do I Need a B2C Platform?

This post was adapted from one of our CRM Snacktime Snippet videos that you can watch here. Are you using a business-to-customer solution? If you are not, here is why you should: B2C (any sales process that sells directly to consumers) cuts out the agent and increases...