by Marilyn Prevatte | Jul 6, 2023 | Blog, Customer Relationship Management, Salesforce
Salesforce Pardot, a software as a service (SaaS), is now called Salesforce Marketing Cloud Account Engagement, which allows businesses to create meaningful connections, generate pipelines, empower sales, and grow relationships over time. This change only adds to the...
by XTIVIA | Jun 9, 2023 | Blog, Dynamics 365, Microsoft
Microsoft Dynamics 365 Sales is a comprehensive solution designed to help businesses manage their sales operations more efficiently. It provides a range of capabilities for sales teams, including lead and opportunity management, sales forecasting, and customer...
by XTIVIA | Jun 2, 2023 | Blog, Customer Relationship Management, Salesforce
Salesforce Industries, formerly known as Salesforce’s Industry Cloud, is a set of pre-built solutions specifically designed to cater to the needs of various industry verticals. These solutions enable businesses to leverage the power of Salesforce’s...
by Marilyn Prevatte | May 16, 2023 | Blog, Customer Relationship Management, Salesforce
Technical and design debt! What is it, and should you avoid it? The simple answer is YES! Technical Debt Technical debt is a metaphor used in software development to describe the consequences of prioritizing speed over code quality. Developers who make conscious or...
by XTIVIA | May 3, 2023 | Blog, Salesforce
Salesforce Service Cloud is a comprehensive customer service platform that enables businesses to deliver personalized, efficient, and consistent service across all channels. It provides a unified view of customer interactions, automates routine tasks, and enables...
by XTIVIA | Apr 26, 2023 | Blog, Customer Relationship Management, Salesforce
Salesforce Sales Cloud is a customer relationship management (CRM) platform designed to help businesses manage their sales processes more effectively. It provides a range of capabilities to manage sales leads, opportunities, and customer interactions, allowing...
by Marilyn Prevatte | Apr 11, 2023 | Blog, Customer Relationship Management, Salesforce
As an enterprise business owner, you have choices regarding marketing automation platforms. One popular option is Mailchimp, which offers a range of features and integrations to help you grow your business. However, Salesforce Marketing Cloud may better fit a large...
