Richard Cookson Content Writer

Marilyn Prevatte | Director Quality Assurance

Marilyn Prevatte is the Director of Quality Assurance at XTIVIA, Inc. Marilyn was first introduced to CRM programs in 1994. Over the years, she has watched and learned as CRM has evolved, gaining experience and earning certifications as each new technology came and went. She worked for several SalesLogix Business Partners as a Project Manager, Business Analyst, Tech Writer and Trainer, while receiving SalesLogix and Scribe Certifications. She has worked with ACT, Goldmine, SalesLogix (now Infor CRM), Siebel, MS Dynamics 365, and Salesforce.com. Today, she has written training guides and documents for applications like Infor CRM, MS Dynamics 365, and Salesforce for both the end-user and the administrator in SalesLogix versions 7.5.2, 7.5.4, 8.x and now Infor CRM 8.X.

Marilyn Prevatte
Director Quality Assurance

Marilyn Prevatte is the Director of Quality Assurance at XTIVIA, Inc. Marilyn was first introduced to CRM programs in 1994. Over the years, she has watched and learned as CRM has evolved, gaining experience and earning certifications as each new technology came and went. She worked for several SalesLogix Business Partners as a Project Manager, Business Analyst, Tech Writer and Trainer, while receiving SalesLogix and Scribe Certifications. She has worked with ACT, Goldmine, SalesLogix (now Infor CRM), Siebel, MS Dynamics 365, and Salesforce.com. Today, she has written training guides and documents for applications like Infor CRM, MS Dynamics 365, and Salesforce for both the end-user and the administrator in SalesLogix versions 7.5.2, 7.5.4, 8.x and now Infor CRM 8.X.

The Power of Microsoft Dynamics CRM: A Beginner’s Guide

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Is Microsoft Dynamics CRM the Right Fit for You?

Are you considering a new CRM program? XTIVIA has an excellent choice for you: Microsoft Dynamics CRM. If you want to know if it is the right fit for your business, consider cost, customization, scalability, and support. What Is Microsoft Dynamics CRM? Let’s... read more

Salesforce AI Ethics: Ethical Standards for Building Trust in Einstein AI

As AI continues to transform the technological landscape, Salesforce AI ethics are essential for the responsible and transparent use of Einstein AI. Salesforce, a global leader in customer relationship management (CRM) solutions, has taken significant strides to... read more

How the Salesforce Platform Empowers Innovation

In today’s fast-paced digital landscape, businesses must innovate rapidly to stay competitive. The Salesforce Platform stands out as a powerful enabler of innovation, providing tools and services that empower organizations to build, customize, and deploy... read more

Unleashing the Future of Business with Salesforce Agentforce 2024

Salesforce has consistently been at the forefront of innovation in the ever-evolving business technology landscape. This year, at Dreamforce 2024, Salesforce unveiled one of its most groundbreaking advancements yet: Agentforce. This suite of autonomous AI agents is... read more

Future Trends in Salesforce AI and Machine Learning within the Salesforce Ecosystem

The Salesforce ecosystem continuously evolves, driven by technological advancements and ever-changing business needs. Among the most transformative trends are integrating artificial intelligence (AI) and machine learning (ML) into Salesforce’s suite of tools.... read more

Moving to Salesforce Lightning Experience?

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Salesforce NPSP Implementation Mistakes To Avoid

Are you a nonprofit considering implementing Salesforce? Have you heard about the Salesforce Nonprofit Success Pack (NPSP)? This managed package is tailored specifically for nonprofits and is a game-changer. It streamlines fundraising and stakeholder data, offering a... read more

Achieve Peak Performance with Salesforce Managed Services from XTIVIA

With Salesforce, achieving the highest performance and maximizing ROI requires strategic planning, ongoing optimization, and specialized expertise. In this blog, we will unlock the full potential of your Salesforce investment through the Salesforce managed services... read more

Building Effective CRM User Adoption Strategies

Customer Relationship Management (CRM) systems are powerful tools that enable businesses to manage customer interactions, streamline processes, and enhance overall efficiency. However, the success of a CRM implementation doesn’t solely depend on the technology;... read more